Logo: Adidas (50)

A blend of street wear, culture & AR for an iconic brand.

Adidas needed an engaging way to bring a little fun and excitement to the fresh and exclusive products dropping during the ComplexCon street wear and culture event. The goal was to create an interactive experience that would not only create unforgettable hype but would alleviate the typical massive queue at their booth.

A blend of street wear, culture & AR for an iconic brand.

Adidas needed an engaging way to bring a little fun and excitement to the fresh and exclusive products dropping during the ComplexCon street wear and culture event. The goal was to create an interactive experience that would not only create unforgettable hype but would alleviate the typical massive queue at their booth.

A blend of street wear, culture & AR for an iconic brand.

Adidas needed an engaging way to bring a little fun and excitement to the fresh and exclusive products dropping during the ComplexCon street wear and culture event. The goal was to create an interactive experience that would not only create unforgettable hype but would alleviate the typical massive queue at their booth.


Created For

Adidas, Jam3


Created For

Adidas, Jam3


Role

Lead UX Designer


Role

Lead UX Designer


Year

2018


Year

2018


Project Needs

Strategy, UX


Project Needs

Strategy, UX