A blend of street wear, culture & AR for an iconic brand.
Adidas needed an engaging way to bring a little fun and excitement to the fresh and exclusive products dropping during the ComplexCon street wear and culture event. The goal was to create an interactive experience that would not only create unforgettable hype but would alleviate the typical massive queue at their booth.
A blend of street wear, culture & AR for an iconic brand.
Adidas needed an engaging way to bring a little fun and excitement to the fresh and exclusive products dropping during the ComplexCon street wear and culture event. The goal was to create an interactive experience that would not only create unforgettable hype but would alleviate the typical massive queue at their booth.
A blend of street wear, culture & AR for an iconic brand.
Adidas needed an engaging way to bring a little fun and excitement to the fresh and exclusive products dropping during the ComplexCon street wear and culture event. The goal was to create an interactive experience that would not only create unforgettable hype but would alleviate the typical massive queue at their booth.
Created For
Adidas, Jam3
Created For
Adidas, Jam3
Role
Lead UX Designer
Role
Lead UX Designer
Year
2018
Year
2018
Project Needs
Strategy, UX
Project Needs
Strategy, UX